APP Free
Audiobook
Campaign
Aus Property Professionals had a lead quality problem: wrong phone numbers, low-intent submissions, and people chasing free resources without real buying interest. I rebuilt the lead magnet campaign around verified contact data, stronger follow-up, and a clearer path to a discovery call.
More leads
was not
the goal.
The client was already using Lloyd Edge's Positively Geared book and free resources as a lead magnet, but the pipeline was getting noisy. Some submissions used wrong numbers. Others only wanted the free download and were not ready for a meaningful property investment conversation.
My job was to turn the free resource into a complete acquisition system: useful enough to attract the right people, structured enough to filter poor-quality leads, and automated enough that the sales team could see who was contactable and who was showing intent.
The campaign became a connected funnel: ad creative drives to a landing page, the landing page captures verified phone numbers, GHL creates or updates the CRM record and pipeline opportunity, and email nurture moves the lead toward a discovery call.
Build Snapshot
One campaign.
Every touchpoint
connected.
Lead Magnet
I turned Positively Geared into a web and mobile audiobook experience that could be positioned as the primary opt-in offer.
Landing Page
A focused free-audiobook page presents the offer, social proof, benefits, and form in a clear conversion path.
OTP Gate
The form uses phone verification so low-quality or fake-number submissions do not enter the CRM as normal leads.
GHL CRM
Form submissions tag the lead, set source fields, capture UTM data, notify the team, and create or update the opportunity.
Email Nurture
The sequence delivers the audiobook, provides supporting resources, builds trust with proof, and pitches the discovery call.
Ad Creative
Five campaign creatives position the audiobook around strategy, urgency, property portfolio growth, and future security.
From form submit
to sales
visibility.
Workflow 1: Lead Capture + Nurture
Triggered by the audiobook form. It tags the contact, fills source fields when missing, checks attribution/UTM data, sends an internal notification, finds or creates the opportunity, and runs the nurture sequence during business hours.
Workflow 2: Discovery Click Tracking
Triggered the first time a lead clicks the discovery-call link. It adds a click-tracking tag and updates or creates the opportunity in the discovery-call clicked stage, preventing duplicate tracking on later clicks.
The offer
became a
usable product.
A 10-day
nurture path
after opt-in.
Campaign visuals
for the
lead magnet.
Live assets
and previews
in one place.
Cleaner data.
Clearer intent.
Better follow-up.
Need a campaign
that filters
for quality?
I can build the lead magnet, landing page, CRM automation, email sequence, and creative needed to turn attention into contactable opportunities.
Start a project